Scenic Washington State held their 4th annual Seriously Social Workshop on September 10-12 at the Hotel Bellwether on Bellingham Bay. This annual workshop focuses on how to create and tell your destination’s story through a variety of social, digital and broadcast media channels. Thirty-five destination marketers and tourism-related business owners attended this year’s event.
Podcasting 101 for Destination Marketers
Tina & Joelle Nole | Larj Media
The keynote topic of Seriously Social 2019 was on the growing popularity and influence of podcasting to reach the young and affluent Millennial and Gen-X markets that make up 82% of the podcast listening audience.
Tina and Joelle Nole of Larj Media in Seattle lead a spirited conversation and clearly described how to create a podcast and build a loyal following. Since most listening happens during commutes and road trips, the medium is ideally suited to telling travel stories—and the impact lasts far beyond the program itself. Joelle noted that, “Podcast listeners are more likely to follow companies and brands on social media, and most look for more information online or through a branded website.”
Scenic Washington State is currently working with Larj Media to develop a podcast network starting with a pilot project we hope to launch in early 2020. CLICK HERE for a link to a sample they produced about Bellingham for the workshop.
The first day ended with a visit to historic downtown Bellingham’s Spark Museum of Electrical Invention and a private tour of the Whatcom Museum in the 1892 City Hall building. We then hopped aboard the Bellingham Whatcom County Tourism bus to enjoy an “Orchard Dinner” and live music by Karma Taxi at Bellewood Farms.
The Impact of Short-Term Vacation Rentals
Kellen Kruse | AirDNA
On day two of this year’s workshop, Kellen Kruse of AirDNA presented detailed information about the impact that the short-term vacation rental market is having on local destinations.
The number of units in the counties he highlighted—for example over 1,800 in Whatcom County alone—were eye-opening and provided some great insights about the trends and opportunities that exist for property owners and destination marketers to collaborate on cross-promotional strategies.
State of State Tourism: We Got the Money… Now What?
Mike Moe | Washington Tourism Alliance
In association with Bellingham Whatcom County Tourism, the event was capped off with a luncheon presentation by Mike Moe, Managing Director of the Washington Tourism Alliance.
Mike detailed some of the steps that are being taken to build a brand and market the state as a top-of-mind travel destination now that the legislature has approved a funding mechanism.
Plans are already underway for our 5th Annual Seriously Social Workshop in September, 2020. Subscribe here to get on our mailing list for updates on ScenicWA’s B2B outreach or contact Jennifer Coleman, firstname.lastname@example.org, 360-603-4990 to get more information.